Mark Wyssbrod,
Pro@ctive CPA
Pro@ctive CPA
Mark has combined his
experience as an Eagle
Scout and his Bachelors of
Science in Business &
Economics with his
practice in the tax industry
since 1999 to create a
pro-active philosophy .
experience as an Eagle
Scout and his Bachelors of
Science in Business &
Economics with his
practice in the tax industry
since 1999 to create a
pro-active philosophy .
| Contact us: (770) 664-8583 |
Pro-active Tax & Advisory
Solutions, LLC d\b\a Pro@ctive CPA
Solutions, LLC d\b\a Pro@ctive CPA
Your Pro@ctive CPA
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Survival
Under-performing businesses need an independent voice to
help them structure goals, learn about the financial aspects of
the enterprise, track progress, and meet with the owners on a
regular basis to correct weaknesses and provide accountability.
Profitability
Performing businesses still need an advisor who has their best
interest in mind and who will provide guidance and honest
feedback. Just like a game of tennis, most matches are lost due
to a player’s own mistakes. Ongoing advice helps prevent those
mistakes.
Growth
As business goals are linked to financial goals, your company
can realize true profitability. Monthly management meetings and
well-honed focus on appropriate financial information can
refocus and energize your business as you move forward.
Understand your financial statements
Small business owners too often fixate on one financial
indicator—cash flow. However, monthly reviews of your broader
financial performance, coupled with prudent business
decisions, may lead to gratifying financial and operational
improvements. We recommend that you follow several other
important measures of business performance, including:
-Liquidity – the measure of current assets to pay current liabilities
-Gross Profit – your company’s ability to sell a product for a
certain margin
-Debt-to-Equity – the measure of effective debt usage
Gain independent counsel
Avoid the most common reasons for poor business decisions.
Unfortunately, most employees either share your bias or are
afraid to speak up if their opinion differs. On the other hand, a
non-employee advisor may more freely discuss and criticize your
important dilemmas. Through open discussion, you are more
likely to discover the strengths and weaknesses of the options
facing you. Your Small Business CFO is able to take you one
step further toward understanding of tax and financial impacts.
Ongoing advisory will keep you from being surprised by changes
in your finances, such as a slowdown in business. During good
times, we will build financial strength and make sure company
profits are invested wisely. Your business will become more
flexible and adaptable to new strategies and economic
conditions.
"He who receives counsel only in difficult times is foolish."
–King Solomon
Arrange our relationship to meet your needs
You should feel that you receive full value for any bill that you pay.
We consider our service to be an asset to your business. To
ensure that our service delivers the value you expect, we offer a
variety of billing arrangements, including hourly rate, flat fee, and
profit sharing.
